Meredith Knows Women free essay sample

Merediths marketing information system really focuses on women. Their target market is women and it is obvious in the way they cater towards women. Some of their strengths include they cater to a womans progression throughout life, they have studied their customers so greatly that they have over 700 data points on each one, and they have even segmented each individuals interests in order to better serve them. Not only that, but they have so much data on their customers that they can now sell their information to other businesses. As print is a declining business, Meredith has also ventured into the online and television world and is making their presence known. They are not simply looking at the present but are also setting themselves up for the future. A weakness of Meredith is that preferences can change over time. They need to keep up with the changing interests of their customers and make sure their data points are not just a storage bin full of outdated information. We will write a custom essay sample on Meredith Knows Women or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another weakness is that it is only providing to women through magazines and television shows. With all of the information they have gathered, they should be able to reach out to women in other forms such as clothing, exercise equipment, gardening tools, or even cookware. The information that they have accumulated could be used for another business venture. 2. Through impersonal data, it is easy to understand what the customer wants, is interested in, and where their priorities are. Using all of these data points, they can be put together to make sense of the individual being studied. By catering to these people this way, customers will feel a sense of connection to the brand or company because that company seems to understand them and will increase customer loyalty. Paying close attention to impersonal data points and using them to engage with customers created a meaningful relationship.3. Merediths marketing information expertise transfers into other media and products through television, social networking, Internet, and cable programs such as the following: BHG.com, Google Play, and Better (cable program). 4. Since Meredith is so heavily rooted in print, their future seems promising. They are doing their best to expand into other forms, as mentioned above, and seem to be seeing a positive growth in those markets. Their magazines are now available on Google Play, they have websites that display their contents, and are even reaching out to women through television and cable. 5. Some recommendations I would make to Merediths executives would be to continue striving for excellence in their database. The strides they have made have proven very useful; so do not think that because they are at the top means that they get to relax. Try expanding into areas other than content delivery. With all of the information they have acquired, they should be able to see what business venture would be most profitable for them. Also, they could try reaching out to men, seeing as they are only focusing on half of the population. If they use their database to understand men and their interests, they could find themselves a whole new market to cater to.