Guide to Creating an Effective Case Study

There’s no denying the power of case studies, especially for landing B2B clients. They can tangibly demonstrate your value while explaining the story of how your solution helped a real-life client meet a need or overcome a pain point. Importantly, they showcase your effectiveness without being too salesy and are proven to work. In a recent survey by the Content Marketing Institute, 60% of B2B marketers reported that case studies have been effective for them. Sound like a must-have addition to your content marketing toolbox? Here are some of the benefits of case studies and how to create a great one for your business. Why Case Studies Work What makes case studies such terrific marketing tools? A few different factors contribute to their power: People love stories: Good content marketing is all about storytelling and case studies are no exception. People tend to tune out when they feel like they’re being fed a sales pitch. However, one survey found that 92% of consumers say they are more open to receiving media messages in the form of a story. An effective case study contains all the elements of a great story – it features characters that potential customers can relate to and it helps readers understand the benefits of your products or services. Best of all, it always has an ending where everyone is happy. Case studies offer valuable social proof: When you’re planning to purchase a product or service, what do you do first? Chances are you ask family, friends or colleagues about their experiences with a product or service. You probably also do some online research. These word-of-mouth recommendations are powerful – studies show that 9 out of 10 consumers check out online reviews before making a purchasing decision. Case studies are a little like reviews and testimonials, only better. With B2B buying cycles usually requiring more in-depth information for decision makers, they give prospective customers a sneak preview of what they can expect if they purchase the product or service. Case studies help your business get exposure: You can publish case studies on your website, but you can also take advantage of other outlets to help your business gain visibility and leads. Try sharing a case study on a LinkedIn group that’s specific to your industry or you can even turn your case study into an infographic to share on social media. Case studies are powerful, as long as they’re well-crafted. Here are a few tips to help you create case studies that convert: Keep your ideal customer in mind: When a potential customer reads your case study, you want them to feel confident that your business understands their needs and can deliver results. So, if your ideal customer is someone in the field of education, write a case study about how your product or service was implemented at a university. People who read success stories that occurred in their own industry will believe that the same solutions are likely to work for them as well. Find an ideal customer to collaborate with: One of the more challenging parts of doing a case study is finding a compelling and willing customer. Try to choose a customer you already have a good relationship with and do everything you can to make it an easy decision for them. Make it clear what you would need from time in terms of time and you can even throw in an incentive if they are still reluctant. Tell the whole story: An effective case study will tell readers quite a bit about the featured customer – their needs, their goals, how your business helped them and the results. If you want to score extra points with your case study, follow up with that customer later and update your case study to illustrate how your products or service continue to deliver value. This shows that your business sets out to provide long-term benefits to customers, not just short term sales. Provide real numbers: Your case study should be as clear as possible, so avoid any discussions of data that can have ambiguous meanings. Don’t just say you doubled your website traffic – â€Å"doubling† could be nothing more than an increase from 50 to 100 visits, or it could be a huge leap from 20,000 to 40,000 visits. When your readers see real numbers, they can better envision what your products or services can deliver for them. Don’t forget about formatting: Treat your case studies the same as you would blog posts and informational articles on your website. Importantly, break up text with various formatting elements to avoid a â€Å"wall of text.† You can do this with headers, bulleted lists and images to help readers skim to find what’s most important to them. Help people find them: There’s no point in having a treasure trove of great case studies if nobody can find them. Make sure your website is organized so that visitors have no trouble locating your case studies. Have a dedicated page devoted to â€Å"Case Studies,† â€Å"Solutions and Use Cases† or even â€Å"Success Stories,† and link to it from your home page or product page. If you need to attract and convince more customers, a few good case studies might be exactly what you need. Creating a case study may seem like a daunting task at first, but breaking it down into smaller, more manageable chunks can help you stay on track. With a few strong case studies in your arsenal, your sales team will have a much easier time convincing customers to purchase.

The Danger of Long-Term Exposure with Crystal Meth Essays

The Danger of Long-Term Exposure with Crystal Meth Essays The Danger of Long-Term Exposure with Crystal Meth Paper The Danger of Long-Term Exposure with Crystal Meth Paper Methamphetamine, more famously recognized in its street name as â€Å"Crystal Meth†, is a silent killer among long-term users. The effects vary widely and depend on the amount taken, time of exposure with the drug, methods of consumption, user’s weight, age, and lifestyle. It is a powerful stimulant that even small doses can have an immediate effect and last longer in the brain than most of the common street drugs. In 2006, 1. 9 million Americans age 12 and older had abused the drug at least once (National Institute on Drug Abuse, 2008). Instead of creating a rush in sensation, Crystal Meth provides a longer-lasting high of up to 12 hours just from an initial intake. This sudden high is believed to have resulted from high-level of neurotransmitter dopamine exposure. Dopamine is responsible for the pleasurable sensations in the brain that creates a â€Å"sense of well being†. Aside from the high, users also experience increased alertness, rapid talking, and eye wiggles. Long-term Crystal Meth abuse produces permanent and damaging effects, both physically and psychologically. Addiction is the most documented psychological side-effect of prolonged methamphetamine usage. It is a continual, degenerating disease, described by compulsive drug-seeking and drug abuse. It is triggered by the functional and molecular changes in the brain. Tolerance on the drug will only heighten the addiction level because users will need larger dosage to achieve the same desired effects. Chronic abuse can lead to psychotic behavior, characterized by intense paranoia, mood disorders brought by visual and auditory hallucinations, out of control rages illustrated by a sudden burst of anger and shouting. Interviews from patients in rehabilitation areas around Toronto showed that they continue to feel a tingling sensation of insects creeping on their skin. This irritating feeling made them scratch and pick at their skin that results to open sores and infection. These psychological effects are intensified when the user suddenly stops taking the drug. Temporary physiological effects include hyperactivity, decrease in appetite, increase in stamina and energy, involuntary body movements, nausea, skin irritations and headaches. There is also a problem known as â€Å"Meth mouth† where users have rotting teeth because of reduced blood flow. Cardiovascular problems found are increase in heart rate, irregular heartbeat, and irreversible, stroke-producing damage to small blood vessels that will eventually lead to stroke and heart failures. Extended dependency or overdose effects can include a change in the sleeping pattern, restlessness, gastrointestinal narrowing from lengthened eating disorders, tremor and weakened immunity. Prolonged use of up to several years can lead to erectile dysfunction, liver, kidney and lung damage. Scientific studies on animals with long-term methamphetamine exposure have confirmed that it has toxic effects on the dopamine-containing areas of the brain. The toxic effect of the drug has been the leading cause of death in Honolulu, Hawaii. According to Chief Medical Examiner Dr. Kanthi De Alwis, this deadly drug could be the liable for 80 fatalities in the region within the year. An increase in stroke, bronchial asthma and heart attacks can point to Crystal Meth dependency. Even only on the early month of August, 44 deaths have been listed as methamphetamine-related. It has been alarming for her to discover that these natural deaths like stroke can now be caused by using Crystal Meth on a long-term basis (Gordon, 2004). Stopping the danger of overdose and long-exposure from methamphetamines may already be too late for those patients that have received permanent damage. Proper awareness from the effects of this drug can save thousands of lives in the United States alone. Contacting a medical professional is advisable. Institutions like the Center for Addiction and Mental Health in Toronto can give advice to those family members who want to rehabilitate their love ones who are Crystal Meth dependent. Reference Methamphetamine – NIDA Drugs of Abuse and Related Topics (2008). Retrieved September 29, 2008, from nida. nih. gov/DrugPages/Methamphetamine. html Information About Crytsal Meth. (2006). Center for Addiction and Mental Health. Toronto. Retrieved September 29, 2008, from camh. net/About_Addiction_ Mental_Health/Drug_and_Addiction_Information/crystal_meth_information. html Gordon, Mike. (2004). Crytsal Meth Kills in Unexpected Ways. Retrieved September 29, 2008, from http://the. honoluluadvertiser. com/article/2004/Sep/05/ln/ln03a. html

Naturalized Epistemology Term Paper Example | Topics and Well Written Essays - 2500 words

Naturalized Epistemology - Term Paper Example This implies that ‘x’ is in such context or state that the possibility of ‘x’ being known is increased. Finally, third, the question of certainty, which is highlighted by the question by the question ‘how do I know that I know x? In the face of such questions, can it be hold that certainty is something that eludes humanity since the basis for the certainty of what people may claim to know is not stable and solid. In fact, some modern philosophers have asserted the supposition that maybe there is an evil demon that is playing a trick on us making people believe that x can be known when in fact, it is not. Nonetheless, what is vital in this scenario is that epistemology has been considered as humanity’s response to uncertainty as presented by the malum genie. In this sense, epistemology has become field that sought to eliminate uncertainty by providing the solid ground wherein one may claim with certainty that one has a knowledge of X. Is this que st of epistemology significant? Coming from a common perspective, the certainty of what we may claim to know is vital in the relationship with our claims regarding the world and the ensuing empirical claims, in which, scientific knowledge is claimed to be anchored. Unfortunately, epistemology is still in the process of discourse how can people justify what they claim they know even if the ultimate goal of epistemology is to provide the certainty that what proceeds from our claims about the world are in fact rooted in that experienced of the world. In this condition, Quine argues for the futility of the epistemological quest for certainty and affords a re-framing of epistemology, belief, justification and knowledge. In this regard, this paper have the following structure. The first part of the paper will deal with the arguments raise by Quine against the epistemological goal of certainty and his proposal regarding what ought to be done to epistemology. Meanwhile, the second part deal s with the criticisms against Quine’s position. The third part will be the exposition of the researcher’s view regarding the debate. Finally, the last section is the conclusion. Hopefully, in the end a clearer understanding of both sides is attained. On Quine Quine’s counter-arguments regarding achieving certainty through epistemology is grounded on the position that Arithmetic itself, which has long been considered as certain because of its deductive method has been proven to be incomplete by Godel’s Incompleteness Theorem (71). Creating a parallel argument, Quine claims that since arithmetic itself which is considered as certain because of the rigors of deduction has been proven to be incapable of being grounded or fully justified, how much more is epistemology whose knowledge claims are built on induction. This is a very important criticism against the certainty of epistemology which is grounded on induction and the â€Å"Humean Predicament† is the counter –arguments against induction. This asserts that no theory can be derived from mere observation. Primarily because there is no way that the validity of the observation is transferred to the theory derived from it. In the same sense, Quine is raising the argument that if arithmetic itself is something that cannot be validly deduced from the theorems themselves, which is already a close system, how much more are the epistemological claims made about the world. In this regard, both conceptual reduction and doctrinal reduction are

Portfolio Essay Example | Topics and Well Written Essays - 2500 words - 2

Portfolio - Essay Example When the fundamentals are portrayed to be poor, not only does it indicate a poor investment opportunity, but it also hinders the growth of the industry. It is usually a bad image and information to the insurance clients if they realize that their insurance company is not in good financial position to pay them, if it is faced with a huge number of claims. Taking a look at the current performance of the insurance industry, it is hard to predict the position that insurance companies will occupy in future. Even an insurance company is successful in the present period does not guarantee success in future. Some of the reasons leading to future uncertainties of insurance industry include customer experience. For instance, if the insurance company does not offer products desired by the customer, then him or her will automatically go elsewhere searching for the same product. it is thus important for insurance companies to find issues affecting their clients and come up with appropriate ways of responding to the identified issues. Basing on the present characteristics of customers, it is apparent that the future customer will be at the center stage in shaping the system of life insurance. Available researches have revealed that the new customer is not ready to buy products unless he has full information of it. In addition, future customers will not have time to interact with agents or having a conversation with them. Many future customers will be interested in finding out facts about life insurance and not just talking to agents. In spite of the fact that agents are very helpful through provision of information to the insured, future customers will mostly avoid speaking to the agents and instead find out facts about products offered by various insurance companies on their own. Thus future customers will be mostly relying on their personal research so as to vet insurance companies and their respective policies. Therefore, insurance

Hypnosis A personlised induction to hynosis will always be more Essay

Hypnosis A personlised induction to hynosis will always be more effective. ''Discuss'' - Essay Example Emotion should never be avoided because it will work on the individual's sub-conscience. The commands should be stressed and emotionally underlined and according to therapists, slight overacting works very well. Conceptual negatives are comprised with words like no, not, never, which are, traditionally not used it hypnosis scripts, can be used in personalised scripts in a very suggestive and forceful way, without conveying a negative meaning. "There is no need for you hesitate; you will find the entire experience exhilarating!" Four sense test increases the power of the suggestion by lengthening it. This only means decorating the expectations of the hypnotised person, by glorifying it. By creating a sensational visualisation, with powerful and persuasive approach the theorist can improve the impact tremendously. According to recent researches, hypnosis has the power to change the functioning of the brain, by using functional brain imaging, according to John Gruzlier. (http://www.newscientist.com/article/dn6385-hypnosis-really-changes-your-mind.html ) It has always been known that mind works differently while in hypnotised state and this proves the compliance theory wrong.

Observing Mitosis In The Cells Of Garlic Biology Essay

Observing Mitosis In The Cells Of Garlic Biology Essay Aim: To observe the stages of the cell cycle in living tissue, generally and specifically in the meristematic cells of the root of garlic and hence consider the duration of the stages of mitosis in relation to the whole cell cycle. Introduction: The  cell cycle, or  cell-division cycle, is the series of events that takes place in a  cell  leading to its division and duplication (replication). In cells without a nucleus (prokaryotes), the cell cycle occurs via a process termed  binary fission. In cells with a nucleus (eukaryotes), the cell cycle can be divided in two brief periods:  interphase-during which the cell grows, accumulating nutrients needed for mitosis andduplicating its DNA-and the  mitosis  (M) phase, during which the cell splits itself into two distinct cells, often called daughter cells. The cell-division cycle is a vital process by which a single-celled  fertilized egg  develops into a mature organism, as well as the process by which  hair,  skin,  blood cells, and some internal organs are renewed. [1] Figure 1: The cell cycle http://adasilva.glogster.com/chapter-10-bio/ Mitosis is the process that facilitates the equal partitioning of replicated chromosomes into two identical groups. Before partitioning can occur, the chromosomes must become aligned so that the separation process can occur in an orderly fashion. The alignment of replicated chromosomes and their separation into two groups is a process that can be observed in virtually all eukaryotic cells. [2] Both the alignment and separation processes are the consequence of the chromosomes interacting with filamentous proteinaceous structures, known as microtubules. The microtubules become organized into a biconical array known as a spindle, which forms early in mitosis, and then disassembles as mitosis nears completion. Mitotic spindles are visible in living cells with the polarizing light microscope. Some of the spindle microtubules become attached to the chromosomes at sites known as kinetochores. The kinetochores cannot be seen with the light microscope, but they reside near the place on the chromosome known as its centromere, which can be observed with the light microscope. There are two kinetochores on each replicated chromosome (one on each chromatid), and when the replicated chromosome splits apart at its centromere at the onset of anaphase, each daughter chromosome possesses one centromere and one kinetochore. The linkages between kinetochores and microtubules are thought to be central in controlling both the positioning of the replicated chromosome at the central portion of the spindle during the alignment phase, and in moving the daughter chromosomes apart after they split at their centromeres. The separation of daughter cells from each other is a process known as cytokinesis, and is separate from mitosis. In cytokinesis, animal and plant cells differ considerably from each other. These differences are the consequence of having or not having a cell wall. Cytokinesis in fungi reveals some similarities with plant cells, and exhibits other features unique to the group.[2] Figure 1: Illustration of the process by which somatic cells multiply and divide. http://www.accessexcellence.org/RC/VL/GG/mitosis.php The specimen used in this experiment is the root of garlic where the meristematic cells are actively dividing. Cell division in flowering plants takes place in particular regions of the plant called  meristems. Cells in meristems are not specialized for any particular function and divide repeatedly by mitosis. Some of the daughter cells remain meristematic; others cease dividing and become differentiated into appropriate cell types depending on their position. The root tip meristem is usually a denser white and more rounded than the cut end. Chromosomes in root tip tissue are made visible with the stain. Dividing cells (if present) will show up clearly with chromosomes in different forms according to the stage of mitosis. Individual chromosomes (as tightly-coiled threads) are visible during anaphase. The links between the cellulose walls of plant cells are broken down by the treatment with hydrochloric acid. This ensures that the stain can penetrate the cells and allows the tissue to be squashed out one cell thick. [3] References: [1] http://en.wikipedia.org/wiki/Cell_cycle [2] http://www.life.umd.edu/CBMG/faculty/wolniak/wolniakmitosis.html [3] http://www.practicalbiology.org/areas/advanced/cells-to-systems/cell-division/investigating-mitosis-in-allium-root-tip-squash,121,EXP.html Objective: Mitosis occurs in four phases as a continuous process without break in between the phases. Before mitosis, the cells are in rest during interphase stage. The activity of chromosomes is significant in determining the stages of cell division. Therefore, to observe the chromosomes, the root cells are stained. There are two types of stains used; the toluidine blue stain. The toluidine blue stain causes the cytoplasm to appear light blue in colour while the chromosomes appear dark blue. In this experiment, the cells in the root tip of garlic is squashed, stained and observed under compound microscope to observe the stages mitosis. Apparatus: Compound microscope, 2 Watch glasses, dropper, tissue paper, microscope slide, cover slip, forceps, mounted needles, stopwatch, scalpel or sharp knife, eye protection, small sample tube, filter paper, eye goggles. Materials: Toluidine blue stain, 1M hydrochloric acid, 1 clove of garlic with roots, cold distilled water Procedure: 1-2 cm of root tips of growing garlic roots are cut off. The root tips are ensured to be chosen from those which are white and have a firm rounded end. The root tips are put into watch glass containing 2 cm3 of 1 M hydrochloric acid for exactly 5 minutes. The root tips are then transferred into watch glass containing approximately 5 cm3 cold water, and left for 4-5 minutes. The root tips are then dried on filter papers. Figure 3 : The root tips are transferred into glass with cold water The root tips are then transferred onto a clean microscope slide. 4-5 mm of the root tips are cut and kept, while the rest are discarded. The root tips are gently broken up with a mounted needle by a process called maceration. Figure 4 : The root tips are break up A small drop of toluidine blue stain is added to the root tips and left for 2 minutes. The tips are covered with a coverslip, and blotted firmly with several layers of tissue. The coverslip is pressed gently to spread the root tip. The samples are then viewed under the microscope (x40 magnifications) and the nuclei of the cells are located. The microscope lens is switched to higher power (x100, x400 and x1000 magnifications and look for cells with chromosomes. Figure 5 : The cells are observed under light microscope The regularly shaped, actively dividing cells are focused and counted for every phases of mitosis. The data obtained are recorded and tabulated. Results: Stages Of Mitosis Interphase Prophase Metaphase Anaphase Telophase Total Cell counted 22 15 3 3 2 35 Percentage 62.9 14.3 8.6 8.6 5.7 100 Table 1 : The stages of mitosis and the respective cell count and percentage Calculation of the mitotic index : Mitotic index = number of cell containing visible chromosome total number of cells in the field of view Mitotic index = Interphase Interphase is the period where the cell prepares itself before cell division. It is a phase before the mitosis. The chromosomes are uncoiled and it fills the nucleus. DNA replication occurs during this stage. The nuclear envelope is visible the centrioles appear and so do the nucleolus. Prophase During prophase, the replicated chromosomes undergo extensive condensation or coiling. The chromosomes are greatly thickened and shortened but are still contained within the nuclear envelope. Prophase ends with the sudden dispersion of the nuclear envelope. The chromosomes start to coil, shorten, and become distinct. The mitotic spindle or polar fibers begin to form from the poles of the cell towards the equator. Metaphase Chromosomes line up along the equator of the cell or what is called the metaphase plate. Polar fibers have reached the centromeres of the chromosomes and have begun interacting with them. Each kinetochore, plate like structure of the replicated chromosome is pointed toward one side of the spindle. The replicated chromosomes converge toward the center of the spindle, and once they get there, significant movements cease. On either sides of each centromere are sites for kinetochore microtubule. Anaphase Anaphase commences with the initial splitting of sister chromatids at their centromeres. These daughter chromosomes then begin to separate from each other, each moving away from the metaphase plate and toward one of the two spindle pole regions. Anaphase ends when the daughter chromosomes reach the end of the cell. Since the sister chromatids are identical copies of the original chromosomes, each pole of the cell will have a set of complete and identical chromosomes as in the parent cell. Telophase In telophase, the daughter chromosomes arrive at the spindle poles and are eventually redistributed into chromatin. After complete separation of the chromosomes and their extrusion to the spindle poles, the nuclear membrane begins to reform around each group of chromosomes at the opposite ends of the cell. The nucleoli also reappear in what will eventually become the two new cell nuclei. A new nuclear membrane forms. The new cell walls grow to form the two new, identical daughter cells. The cytokinesis process starts to happen in order to complete the division of the two new cells. Discussion: After observing the mitosis process, we knew that percentages of the cells in each stage are different. In the experiment using toluidine blue stain, we observed that 22 cells out of 35 cells undergone interphase which covered 62.9% of the cells. There are 15 cells undergone prophase covering 14.3% of the cells. Metaphase and anaphase have the same percentage which is 8.6%. While 2 cells undergone telophase which covered 5.7%. The mitotic index using toluldine blue stain is which suggest that only 37.14% of the cells in our view were undergoing mitosis and the rest are still in interphase. The percentage of cells in each stage is related to the length of time a cell spends in each stage of mitosis. The greater the percentage of cells in a stage, the longer the time spent by each cell in that stage. Based on the table 1, it is clearly shown that the largest percentage of cells is found to be at interphase. Interphase is often referred as the resting phase. Interphase is the stage in which the cells prepare themselves to undergo mitosis. Since interphase has the largest percentage of cells, therefore each cell spends the longest time being at interphase stage. Metaphase and anaphase occupies the same length of time and same percentage of cells. This means cells spend almost equal length of time being at both phases. Telophase on the other hand, has the lowest percentage which means the shortest period of time a cell spends is during telophase. Prophase, being the first stage of mitosis has the second highest percentage of cells. It means compared to metaphase, anaphase and telophase, prophase is the stage of mitosis in which each cell spends the most time. From the results, we knew that most of the cells spent longer time in interphase because cell growth, replication of the chro mosomes, and many other activities are taking place during this time. The cells need to prepare first for the mitotic division to occur. On the other hand, based on results on table 2, is it clearly shown that, the size of cell during interphase is the smallest among all followed by the size of cell during prophase, metaphase, anaphase and finally the size of cell is the biggest during telophase. This is because, during interphase the cell will never grow in size exactly as the cell prepares itself for cell division. Meanwhile, during telophase the cell actually splitting into two daughter cells and it is obvious that the cell would have grown in size. This experiment use the garlic root tips tissue for observing the mitosis process because the stages of development in plant growth can be distinctly observed at this part which is known as meristem. This meristem is actively divided by mitosis. So, every stage of mitosis can be observed clearly. We ensure that our results are reliable because we use 3 samples of root tip. This could minimize the error during this experiment and we can compare the results for each sample. Besides that, we stained the samples using toluidine blue first so that we can observe the chromosomes clearly. We believed that our results are valid because the outcomes from the experiment are the same with what we expect based on the theory and our results are quite similar with the other groups results. Not only that, the usage of toluidine blue is reliable, cheaper and easy to handle with. In a way, it is simple and it helps produce results quicker compared to the usage of other staining. Conclusion: Mitosis can be divided into four different stages; prophase, metaphase, anaphase and telophase. In conclusion, the mitosis process is a random process. So, different types of sample will have different length of time for mitosis to complete. Other than that, the longest stage of cell cycle is interphase with the highest percentage followed by metaphase and anaphase while the shortest stage is telophase with the lowest percentage. The greater the percentage of cells in a stage, the longer the time spent by each cell in that stage. Hypothesis is accepted.

Women in the Workforce Essay example -- Gender Studies

As the times change, so do the standards. Women previously have been looked at as homemakers, housewives, subordinates. In this new century, this has changed dramatically. Not only have women sought extensive amounts of education, they have sought means to expand and solidify their skills. Although women continue to face discrimination, the qualifications of the playing field have leveled out. According to the United States Bureau of Labor Statistics (2012), in 2011, women accounted for 47 percent of the workforce (ages 16 and over). Their occupations varied, as well as their marital status and their status as a mother. Also, according to the U.S. Department of Commerce Economics and Statistics Administration (2011), 14 percent of households are headed by single women, whereas only 6 percent of households are headed by single men. There are more households headed by women, which means more women are the sole earners of income in their household. The workplace plays a critical role in the lives of women. In addition, more women than men aged 24-35 earned college degrees based on 2007-2008 data (U.S. Department of Commerce Economics and Statistics Administration, 2011). This is a more educated workforce with the possibility to make a significant impact in the areas of advancement (e.g. innovation), knowledge transfer (e.g. mentoring), and leadership (e.g. management). Consequently, the policies of companies that employ women can have a positive or negative effect on their households, career advancement and earning potential, as well as the lives of those that depend on them. Mary Van der Boon (2003) in her article titled, â€Å"Women in international management: An international perspective on women’s ways of leadership†, descri... ...sidered as a matter of respect. Secondarily, when having to travel to areas women have never traveled before; their safety is of highest concern. So surely, gender should be aggressively considered in terms of safety and cultural respect. Works Cited Bloch, S. (2011). Expat women: Job & careers abroad. Retrieved from http://www.expatwomen. com/expat-women-jobs-careers-abroad/8-steps-to-dissolving-the-glass-ceiling-susan- bloch.php Drury, M. (2011). Women technology leaders: Gender issues in higher education information technology. NASPA Journal about Women in Higher Education, 4(1), 96-123. Ihlwain, M. (April, 2008). Cracks in a particular glass ceiling. Business Week, 58. Van der Boon, M. (2003). Women in international management: An international perspective on women’s ways of leadership. Gender in Management, 18(3/4), 132-146.

Part Six Chapter III

III Andrew had refused a lift back to Hilltop House, so it was only Tessa and Fats in the car together, and Fats said, ‘I don't want to go home.' ‘All right,' Tessa replied, and she drove, while talking to Colin on the telephone. ‘I've got him †¦ Andy found him. We'll be back in a bit †¦ Yes †¦ Yes, I will †¦' Tears were spattering down Fats' face; his body was betraying him; it was exactly like the time when hot urine had spilt down his leg into his sock, when Simon Price had made him piss himself. The hot saltiness leaked over his chin and onto his chest, pattering like drops of rain. He kept imagining the funeral. A tiny little coffin. He had not wanted to do it with the boy so near. Would the weight of the dead child ever lift from him? ‘So you ran away,' said Tessa coldly, over his tears. She had prayed that she would find him alive, but her strongest emotion was disgust. His tears did not soften her. She was used to men's tears. Part of her was ashamed that he had not, after all, thrown himself into the river. ‘Krystal told the police that you and she were in the bushes. You just left him to his own devices, did you?' Fats was speechless. He could not believe her cruelty. Did she not understand the desolation roaring inside him, the horror, the sense of contagion? ‘Well, I hope you have got her pregnant,' said Tessa. ‘It'll give her something to live for.' Every time they turned a corner, he thought that she was taking him home. He had feared Cubby most, but now there was nothing to choose between his parents. He wanted to get out of the car, but she had locked all the doors. Without warning, she swerved and braked. Fats, clutching the sides of his seat, saw that they were in a lay-by on the Yarvil bypass. Frightened that she would order him out of the car, he turned his swollen face to her. ‘Your birth mother,' she said, looking at him as she had never done before, without pity or kindness, ‘was fourteen years old. We had the impression, from what we were told, that she was middle class, quite a bright girl. She absolutely refused to say who your father was. Nobody knew whether she was trying to protect an under-age boyfriend or something worse. We were told all of this, in case you had any mental or physical difficulties. In case,' she said clearly, like a teacher trying to emphasize a point sure to come up in a test, ‘you had been the result of incest.' He cowered away from her. He would have preferred to be shot. ‘I was desperate to adopt you,' she said. ‘Desperate. But Dad was very ill. He said to me, â€Å"I can't do it. I'm scared I'll hurt a baby. I need to get better before we do this, and I can't do that and cope with a new baby as well.† ‘But I was so determined to have you,' said Tessa, ‘that I pressured him into lying, and telling the social workers that he was fine, and pretending to be happy and normal. We brought you home, and you were tiny and premature, and on the fifth night we had you, Dad slipped out of bed and went to the garage, put a hosepipe on the exhaust of the car and tried to kill himself, because he was convinced he'd smothered you. And he almost died. ‘So you can blame me,' said Tessa, ‘for your and Dad's bad start, and maybe you can blame me for everything that's come since. But I'll tell you this, Stuart. Your father's spent his life facing up to things he never did. I don't expect you to understand his kind of courage. But,' her voice broke at last, and he heard the mother he knew, ‘he loves you, Stuart.' She added the lie because she could not help herself. Tonight, for the first time, Tessa was convinced that it was a lie, and also that everything she had done in her life, telling herself that it was for the best, had been no more than blind selfishness, generating confusion and mess all around. But who could bear to know which stars were already dead, she thought, blinking up at the night sky; could anybody stand to know that they all were? She turned the key in the ignition, crashed the gears and they pulled out again onto the bypass. ‘I don't want to go to the Fields,' said Fats in terror. ‘We're not going to the Fields,' she said. ‘I'm taking you home.'

Biography of William Walker, Yankee Imperialist

Biography of William Walker, Yankee Imperialist William Walker (May 8, 1824–September 12, 1860) was an American adventurer and soldier who served as president of Nicaragua from 1856 to 1857. He tried to gain control over most of Central America  but failed and was executed by firing squad in 1860 in Honduras. Fast Facts: William Walker Known For: Invading and taking over Latin American countries (known as filibustering)Also Known As: General Walker; the grey-eyed man of destinyBorn: May 8, 1824 in Nashville, TennesseeParents: James Walker, Mary NorvellDied: September 12, 1860 in Trujillo, HondurasEducation: University of Nashville, University of Edinburgh,  University of Heidelberg, University of PennsylvaniaPublished Works: The War in Nicaragua Early Life Born into a distinguished family in Nashville, Tennessee, on May 8, 1824, William Walker was a child genius. He graduated from the University of Nashville at the top of his class at the age of 14. By the time he was 25, he had a degree in medicine and another in law and was legally allowed to practice as both a doctor and lawyer. He also worked as a publisher and journalist. Walker was restless, taking a long trip to Europe and living in Pennsylvania, New Orleans, and San Francisco in his early years. Although he stood only 5-foot-2, Walker had a commanding presence and the charisma to spare. The Filibusters In 1850, Venezuelan-born Narciso Lopez led a group of mostly American mercenaries in an assault on Cuba. The goal was to take over the government and later attempt to become part of the United States. The state of Texas, which had broken off from Mexico a few years before, was an example of a region of a sovereign nation that had been taken over by Americans before gaining statehood. The practice of invading small countries or states with the intention of causing independence was known as filibustering. Although the U.S. government was in full expansionist mode by 1850, it frowned on filibustering as a way to expand the nations borders. Assault on Baja California Inspired by the examples of Texas and Lopez, Walker set out to conquer the Mexican states of Sonora and Baja California, which at that time were sparsely populated. With only 45 men, Walker marched south and promptly captured La Paz, the  capital of Baja California. Walker renamed the state the Republic of Lower California, later to be replaced by the Republic of Sonora, declared himself president, and applied the laws of the State of Louisiana, which included legalized slavery. Back in the United States, word of his daring attack had spread. Most Americans thought Walkers project was a great idea. Men lined up to volunteer to join the expedition. Around this time, he got the nickname the gray-eyed man of destiny. Defeat in Mexico By early 1854, Walker had been reinforced by 200 Mexicans who believed in his vision and another 200 Americans from San Francisco who wanted to get in on the ground floor of the new republic. But they had few supplies, and discontent grew. The Mexican government, which could not send a large army to crush the invaders, nevertheless was able to muster up enough of a force to skirmish with Walker and his men a couple of times and keep them from getting too comfortable in La Paz. In addition, the ship that had carried him to Baja California sailed off against his orders, taking many of his supplies with it. In early 1854, Walker decided to roll the dice and march on the strategic city of Sonora. If he could capture it, more volunteers and investors would join the expedition. But many of his men deserted, and by May he had only 35 men left. He crossed the border and surrendered to American forces there, never having reached Sonora. On Trial Walker was tried in San Francisco in federal court on charges of violating United States neutrality laws and policies. Popular sentiment was still with him, however, and he was acquitted of all charges by a jury after only eight minutes of deliberating. He returned to his law practice, convinced that he would have succeeded with more men and supplies. Nicaragua Within a year, Walker was back in action. Nicaragua was a rich, green nation that had one great advantage: in the days before the  Panama Canal, most shipping went through Nicaragua along a route that led up the San Juan River from the Caribbean, across Lake Nicaragua and then overland to the port of Rivas. Nicaragua was in the throes of a civil war between the cities of Granada and Leon to determine which city would have more power. Walker was approached by the Leon faction- which was losing- and soon rushed to Nicaragua with some 60 well-armed men. Upon landing, he was reinforced with another 100 Americans and almost 200 Nicaraguans. His army marched on Granada and captured it in October 1855. Because he was already considered supreme general of the army, he had no trouble declaring himself president. In May 1856, U.S. President  Franklin Pierce  officially recognized Walkers government. Defeat in Nicaragua Walker had made many enemies in his conquest. Greatest among them was perhaps  Cornelius Vanderbilt, who controlled an international shipping empire. As president, Walker revoked Vanderbilts rights to ship through Nicaragua. Vanderbilt was enraged and sent soldiers to oust him. Vanderbilts men were joined by those of other Central American nations, chiefly Costa Rica, who feared that Walker would take over their countries. Walker had overturned Nicaraguas anti-slavery laws and made English the official language, which angered many Nicaraguans. In early 1857 the Costa Ricans invaded, supported by Guatemala,  Honduras, and El Salvador, as well as Vanderbilts money and men. Walkers army was defeated at the Second Battle of Rivas, and he was forced to return once again to the United States. Honduras Walker was greeted as a hero in the U.S., particularly in the South. He wrote a book about his adventures, resumed his law practice, and began making plans to try again to take Nicaragua, which he still believed to be his. After a few false starts, including one in which U.S. authorities captured him as he set sail, he landed near Trujillo, Honduras, where he was captured by the British Royal Navy. Death The British already had important colonies in Central American in British Honduras, now Belize, and the Mosquito Coast, in present-day Nicaragua, and they did not want Walker stirring up rebellions. They turned him over to Honduran authorities, who executed him by firing squad on Sept. 12, 1860. It is reported that in his final words he asked for clemency for his men, assuming the responsibility of the Honduras expedition himself. He was 36 years old. Legacy Walkers filibusters had a significant impact on southerners interested in maintaining slave-owning territory; even after his death, his example inspired the Confederacy. Central American countries, by contrast, saw their defeat of Walker and his armies as a source of pride. In Costa Rica, April 11 is celebrated as a national holiday to commemorate Walkers defeat at Rivas. Walker has also been the subject of several books and two movies. Sources The Editors of Encyclopaedia Britannica. â€Å"William Walker.† Encyclopà ¦dia Britannica, 1 Mar. 2019.Levrier-Jones, George. â€Å"Man of Destiny: William Walker and the Conquest of Nicaragua.† History Is Now Magazine, 24 Apr. 2018.Norvell, John Edward, How Tennessee Adventurer William Walker became Dictator of Nicaragua in 1857: The Norvell Family origins of the Grey-Eyed Man of Destiny, The Middle Tennessee Journal of Genealogy and History, Vol XXV, No.4, Spring 2012

Managerial Economics Essay Example

Managerial Economics Essay Example Managerial Economics Essay Managerial Economics Essay Managerial Economics Course Credits : 3 Course Faculty : Prof. Animesh Singh Learning Objectives At the end of this course, the student should be able to: develop a basic understanding of economics as an important tool for taking effective managerial decisions; develop the concept of managerial economics and its applications; and to apprise how managers need to understand fundamental demand supply forces in a market to arrive at best decisions keeping in view the competition in different market forms. PedagogyCourse will be delivered through lecture method using power point slides, class discussions using case studies. Session Plan |Session |Topic |Readings | | 1 2 |Introduction to micro macro economics, markets industry concept, importance |Chapter 1 of text book.Case 1-1, | | |of economics for managers, economic role of government, general equilibrium, |1-2, 1-3, 1-4, 1-5, and 1-6 | | |demand schedule and curve | | | 3 4 |Theory of Firm, factors affecting demand and supply, equilibrium price and |Chapter 1, 2, 3 of Text Book, Case | | |quantity, elasticity of demand and supply, measurement of elasticity of emand |1-7, 1-8, 1-9, 1-10, 1-11, 1-12 | |5 6 |Consumer Behavior, utility, law of diminishing marginal utility, why demand |Chapter 4 of Geetika Piyali Ghosh | | |curve slopes downward, derivation of market demand | | |7 8 |Production analysis, production function, long run and short run , production |Chapter 6 of text book, Case 6-1 to | | |function, stages of productio n function, law of diminishing returns |6-10 | |9 10 | Returns to scale, isoquant and isocost line, optimum input combination, |Chapter 6 7 of text book, Case: 7-1| | |expansion path, analysis of costs, |to 7-8 | |Mid Term Examination | |11 12 |Traditional modern approaches, analysis of economies of scale, economies of |Chapter 8 of Geetika and Piyali | | |scope, relevance to decision – making |Ghosh, Case Outsourcing Pg. 72 | |13 14 |Market, perfectly competitive markets – short-run long run, dynamic changes, |Chapter 8 of text book, Case 8-1 to | | |monopoly market equilibrium comparison with pure competition, price |8-8 | | |discrimination effects and government regulation | | |15 16 |monopolistic competition-equilibrium critique, oligopoly markets – non – |Chapter 8 9 of text book, Case 9-1 | | |collusive oligopoly, Cartels, Price – Leadership models.. |to 9-11 | |17 18 |Pricing Decisions : Product Pricing and Input Pricing |Chapter 11 .Cases 11-1 to 11-11 | |19 20 |Macro Economy: Flow of Economic Activity, National Income, Inflation Business |Chapter 17, 18, 19 20 of Piyali | | |Cycle |Ghosh. Case, Pages 583, 543 520 | Session = 1 ? hours Evaluation Plan |Internal Assessment |30% | |Mid-Term Examination |30% | |End Term Examination |40% | |Details of Internal Assessment | |S. No. Items |Marks | |1 |Class Participation and Attendance |5 | |2 |Quizzes |15 | |3 |Presentations Assignments |10 | | |Total |30 | Text Books: Managerial Economics by D Salvatore 2012 edition, Oxford Geetika, Piyali Ghosh, Purba Roy Choudhary : Managerial Economics, 2nd Edition 2011, TMH Reference Books 1. Geetika, Piyali Ghosh, Purba Roy Choudhary : Managerial Economics, 2nd Edition 2011, TMH 2. Managerial Economics by D N Dwivedi, Vikas 3. Modern Microeconomics by Koutsyannis, McMilan 4. Managerial Economics by Atmanand, Excel Books 5. Managerial Economics by Gupta G. S. , Tata McGraw Hill . Managerial Economics by Petersen Lewis, Hi malaya Publishing House Articles 1. The Managerial Mistakes that a CEO Must Avoid. By: DiPrimio, Anthony. Journal of Case Research in Business Economics. Dec2009, Vol. 2, p1-18. 18p. 2. What makes a die-hard entrepreneur? Beyond the employee or entrepreneur’ dichotomy By Andrew E. Burke, Felix R. FitzRoy, Michael A. Nolan Published online: 16 January 2008_ Springer Science+Business Media, LLC. 2008 3. MANAGEMENT SCIENCE, ECONOMICS AND ENVIRONMENTAL SCIENCE*! ALLEN V. KNEESE Resources for the Future, Inc. , MANAGEMENT SCIENCE, Vol. 19, No. 10, June, 1973, Pnnledin U. S. A. 4. RUNAWAY CAPITALISM.By: MEYER, CHRISTOPHER; KIRBY, JULIA. Harvard Business Review. Jan/Feb2012, Vol. 90 Issue 1/2, p66-75. 10p. 5. Letter From the Editor: Business and the Worlds Poorest BillionThe Need for an Expanded Examination by Management Scholars. By: Bruton, Garry D. Academy of Management Perspectives. Aug2010, Vol. 24 Issue 3, p6-10. 5p. 1 Chart. DOI: 10. 5465/AMP. 2010. 52842947. 6. Managerial E conomics. By: Flynn, Simone I. Managerial Economics Research Starters Business. 2008, p1-1. 12p. 7. WHAT CAN MANAGERIAL ECONOMICS CONTRIBUTE TO ECONOMIC THEORY? By: Hitch, Charles J. ; McKean, Roland N. American Economic Review. May61, Vol. 51 Issue 2, p147. 8p.

Carcinoma of Cervix Essay Example | Topics and Well Written Essays - 1500 words

Carcinoma of Cervix - Essay Example 90% of all carcinomas of the cervix are of the squamous cell type. The cervix is the extension of the uterus into the top part of the vagina. A small passage through the middle of the cervix leads into the cavity of the uterus. In a normal situation, squamous epithelium lines the cervix from this opening outwards. The inside of the cervix normally has a more fragile epithelium lining, which under normal circumstances is not exposed to the environment. Certain hormonal changes such as pregnancy and the oral contraceptive pill may cause the inner lining from inside the cervix to migrate outwards to be visible on the outside of the cervix. This is sometimes referred to as an erosion by doctors (Virtual Center 2002-2007)." This case in general is common to women and this occurs during child bearing years, and somehow, our subject, Mrs. Ana Gillam can also be part of this since she is suffering from almost the same kind of problem. This case happens in ages 20's, 30's or 40's, all of which can be related to sexual relationships. According to the same source, (Virtual Medical centre 2002-2007), cervical tumors can be found worldwide but is greatly known in the western part of the world. And because many people are still nave on the fact and information about cervical cancer, it is best to analyze the different factors affecting or causing the disease. One reason of factor is the infection of the Human Papilloma Virus. This means that factors that increase the woman's risk of getting Human Papilloma Virus can also increase the risk of getting the cancer. Also, an intercourse without using contraceptives can add to the said risk, and this is along with having multiple sexual partners. Sex with a partner with penile warts can be one cause of spreading or worsening the situation. Mrs. Gillan, however did not mention anything about the case of having penile warts from a partner but having several husbands could have caused the symptoms that she's having. Precancerous changes and early cancers of the cervix generally do not cause pain or other symptoms. It is important not to wait to feel pain before seeing a doctor. When the disease gets worse, women may notice one or more of these symptoms: Abnormal vaginal bleeding -Bleeding that occurs between regular menstrual periods -Bleeding after sexual intercourse, douching, or a pelvic exam -Menstrual periods that last longer and are heavier than before -Bleeding after menopause - Increased vaginal discharge - Pelvic pain - Pain during sexual intercourse Infections or other health problems may also cause these symptoms. Only a doctor can tell for sure. A woman with any of these symptoms should tell her doctor so that problems can be diagnosed and treated as early as possible. Smoking is also a big factor in acquiring cervical cancer. This is the reason why it is best to keep from smoking especially for women. If a woman has a symptom or Pap test results that suggest precancerous cells or cancer of the cervix, her doctor will suggest other procedures to make a diagnosis. These may include: - Colposcopy: The doctor uses a colposcope to look at the cervix. The colposcope combines a bright light with a magnifying lens to make tissue easier to see. It is not inserted into the vagina. A colposcopy is usually done in the doctor's office or clinic. - Biopsy: The doctor removes tissue to look for precancerous cells

What are the patterns of business failure in the UK What are the main Essay

What are the patterns of business failure in the UK What are the main explanations for why businesses do not survive Which explanations are the most and least convincing - Essay Example Failure usually follows a similar pattern in both small and large enterprises when faced with financial crisis in the wider economy. With the economic downturn of 2008, the business climate has become much tougher in the UK for new, upcoming firms. Importantly, in addition to the failure of business due to economic factors, there are many other reasons that contribute to this eventuality (Bartelsman, Scarpetta, & Schivardi, 2003). Hence, taking this into account, this paper aims to analyse the trends related to business failure in the UK. A critical assessment of the related factors is only possible with a deeper understanding of the theoretical framework. Furthermore, the paper also seeks to extract deeper insight into the causes that result in the failure of business. The assessment will bring in to the limelight the factors that play a dominant role in leading entrepreneurs towards business closure. Upon assessment of the reasons it identifies, this paper will also discuss the factors that appear to be least convincing for justifying failure. The global landscape for doing business is increasing dual perspectives for the business. The dual impact can be regarded as the direct impact of globalisation. On one hand, the globalisation has increased the opportunities for business to explore different countries and new markets with limited resources required. Also, globalisation has offered new ways to introduce innovative ideas. Yet with this opportunity, global business simultaneously faces increasing challenges as globalisation has increased competition not only from local competitors but from international rivals as well (Arbaugh and Camp, 2000). The number of business failures gives the clear signal of the downfall of the emerging market. According to one report, the business index goes down from 93.5 to 90.2 in the year 2014. According to D&B (2012), the decline in the index was from 5.8% to as low as 3.5 % in the same